The world is moving remarkably fast.
In the time it took for this post to load…
Google search was used 150,000 times.
18,000 people clicked a YouTube video.
2.3 million people watched a short.
Before I even had your attention to this page, 2 billion people did something on the internet.
The challenge isn’t access anymore.
Its discernment.
Who do you give your attention to when everybody is saying something?
Content is getting cheaper.
Your attention is becoming more valuable.
70 years ago, people watched 3 channels on TV; every single person had to pick between the three.
Now everything is everywhere all the time. The more content there is, the more the focus becomes fractured.
The question isn’t “what’s out there?” anymore—it's “where do I focus my attention?”
We spend lots of attention, often without thinking.
Who commands your attention? Is it some mindless Shorts feed addictively curated by YouTube? Or is it something that truly brings you satisfaction and joy?
Start thinking of your attention as money you must spend frugally.
Enjoy wisely.